Design and implementation of a culture, customer service, sales and team leading training programme for 100 call centre staff for the set up of a mobile telephone company in Singapore.

Design and implementation of a culture, customer service, sales and team leading training programme for 100 call centre staff for the set up of a mobile telephone company in Singapore.

The client wanted to achieve the following:

  • Bring to an already saturated market a unique service offering
  • Create a 'wow' service to their customers
  • Create a unique culture that would be 'robust, vigorous and dynamic'.
  • Have agents able to perform both customer service and sales roles
  • Set a benchmark in both sales and service for this 'green site' operation

Key features of the programme:

  • A 'Wow factor training' - an experiential two day workshop to get to the heart of delivering a 'wow' service experience - this workshop was the key to creating the culture the client was looking for - 'robust, vigorous and dynamic'. It involved looking under the surface of customer service to discover the truth about what delivers a genuine 'wow' service to the customer. It was personal, experiential, challenging and demanding - the kind of training delegates talk about for years afterwards!
  • Contact centre team leading training - leadership training for team leaders. All core team-leading skills were delivered to a group of ten team leaders
  • Customer service and sales training - including all aspects of interpersonal skills over the telephone
  • Face to face service skills - for retail staff - including all aspects of interpersonal customer service and sales skills in a face to face environment.

Key outcomes:

  • The contact centre launched to budget and on time
  • One hundred call centre staff were trained and accredited
  • The successful establishment of the culture the client wanted
  • Agents were skilled, on post and delivering to target by the 'live' date as required
 

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