Exactly how important is Customer Service?

It goes without saying that customer service is very important but did you know just how important it is? According to a recent Real Business article – “Brits expect the highest customer service in Europe but businesses are failing to meet their demands”, proving once again the obvious which is customer service is key to success. To find out more, check out their article at – http://realbusiness.co.uk/article/24838-brits-expect-the-highest-customer-service-in-europe-but-businesses-are-failing-to-meet-their-demands