Excellent customer service is something that all companies know is crucial for a successful business, but an area that is often slightly neglected by many. Ignoring the importance of customer service could be costing you more than you realise. At dancing lion, we’re dedicated to ensuring that companies nationwide realise that amazing customer service is essential, and something that can be easily achieved.
Defining Customer Service
What is customer service, and is it possible to provide excellent customer service at every touchpoint? Of course, customer service involves ensuring that your customer has a pleasurable experience when dealing with your company, however, amazing customer service goes much deeper than that. Customer service is a part of your brand and the ideologies you have and want to portray in your products, as well as the dealings you have with your customer. This may seem like hard work, leaving you wondering if it is even possible to provide such great customer service at every touchpoint. The answer is yes! With the correct training and plan, excellent customer service will become part of your brand, and the delivery of this said service will become second nature.
Who provides excellent customer service? How do they do it?
The ideologies associated with great customer service need to span across the entire company. If every department in a company is working as a team, the customer will ultimately have the best experience possible, which in turn, will improve the productivity of the company and its employees. Take a company like eBay, for example. Their customer service is impeccable; how do they do it? eBay employees know exactly how to communicate amongst their departments to find the most suitable answer for their customer. Not only that, but their communication tools are extremely useful. How many of us have tried to contact a company, to find zero contact information? It’s frustrating and bad customer service. In short, great customer service involves training your staff to communicate well amongst each other to provide every touchpoint pleasurable to the customer. It’s simple!
How have dancing lion helped?
dancing lion is dedicated to providing companies with training programmes specifically designed to their needs. Some of our well-known clients include BUPA, Microsoft and Coca Cola European Partners. How did we help them? Whilst each programme we offer to our clients differs, we always deliver sessions that drive home the key messages and develop the skills needed to provide excellent customer service. These include, but are not limited to: how to deal with upset or abusive customers, questioning and listening skills, opening and closing calls with customers in a professional manner, and how to direct the conversation to a successful outcome. We always stress the importance of delivering our sessions to a range of staff (exactly who depends on their role), rather than just one person. This ensures that the desired outcome is reached across the company: more knowledgeable staff, higher job satisfaction, greater teamwork, and ultimately, great customer service, leading to higher customer satisfaction, retention and profits.
Great customer service is easily attainable with the right tools. If you want to improve your team and company, don’t hesitate to contact dancing lion. We’ll be more than happy to design a course specifically for your brand, its needs and the outcome you most desire.
Find out more: email: email@example.com Tel: +44 (0)1908 644791